Job Title: Marketing Manager / Senior Marketing Analyst (B2B SaaS)
Location: Chennai (Work From Office)
Experience: 3–5 Years
Industry: B2B SaaS / Product Development
Employment Type: Full-time
About Us
We are a fast-growing product/engineering company with a focus on delivering impactful business intelligence and analytics solutions. As we scale, we are looking for a talented Senior/Lead Marketing Analyst to join our collaborative marketing team and drive integrated marketing efforts across channels.
Role Overview
This role is ideal for a marketing professional with 3–5 years of experience in B2B environments, particularly within SaaS. You will play a hybrid role—combining strategic input with hands-on execution—to manage content marketing, email campaigns, website updates, and more.
Key Responsibilities
- Plan and execute email marketing campaigns using Salesforce (or equivalent CRM platforms).
- Manage website content and updates using CMS tools like WordPress.
- Create and publish a wide range of content including blog posts, eBooks, and video content.
- Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.
- Implement SEO best practices to enhance web visibility and organic reach.
- Support YouTube content management and video marketing efforts.
- Collaborate with cross-functional teams to align messaging and branding across marketing assets.
- (Bonus) Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.
- Leverage generative AI tools to enhance content creation and campaign efficiency.
Required Skills & Experience
- 3–5 years of B2B marketing experience (SaaS preferred).
- Strong working knowledge of Salesforce (or similar CRM) for campaign execution.
- Hands-on experience with WordPress or similar CMS platforms.
- Proven ability to create marketing content: blogs, eBooks, video scripts, and more.
- Understanding of SEO fundamentals and content optimization strategies.
- Experience managing or contributing to organic social media campaigns on LinkedIn.
- Exposure to video content platforms like YouTube, including basic optimization.
- Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).
- (Nice to have) Experience running LinkedIn paid campaigns or Google Ads.
Why Join Us
- Be part of a fast-paced, product-driven team where your work makes a direct impact.
- Work on a wide range of marketing channels and initiatives.
- Gain exposure to modern martech tools and content marketing strategies.
- Enjoy a culture of collaboration, creativity, and continuous learning.
