Job Title: Marketing Manager
Location: Chennai / Hybrid / Remote
Experience: 6–12 years
Company: Lumel – A BI & Analytics Product Company
Team Size: Small, agile, cross-continental
Industry: Product Development / SaaS / Technology
About Lumel
Lumel is a fast-growing BI & Analytics product company with development centers in Chennai and headquarters in Plano, Texas. Our nimble team builds world-class data visualization and analytics tools used by Fortune 500 companies. We pride ourselves on our start-up culture, high ownership mindset, and energy-driven environment.
Role Overview
We are looking for a dynamic, hands-on Marketing Manager to lead our marketing function. You’ll be managing a small but diverse team, spread across geographies, and will be responsible for building and executing end-to-end marketing strategies. The ideal candidate is energetic, driven, and thrives in a start-up or scale-up environment.
Key Responsibilities
- Lead, mentor, and inspire a small team of marketers across different continents.
- Own and execute the entire marketing strategy – branding, demand generation, content, digital, product marketing, events, and campaigns.
- Develop and implement a strong SEO strategy to improve organic visibility and traffic.
- Work closely with the leadership team and product managers to align marketing efforts with business goals.
- Define KPIs and track the effectiveness of marketing campaigns.
- Guide the team on prioritization, storytelling, messaging, and go-to-market execution.
- Ensure consistent messaging across channels (website, email, social, paid campaigns, etc.).
- Leverage data and analytics to optimize campaign performance.
- Champion a high-energy, learning-focused culture within the team.
What We’re Looking For
- 6–12 years of marketing experience, preferably in B2B tech or SaaS products.
- Prior experience in a start-up or mid-sized product company with a total org size of 200–300.
- Proven track record of managing small, high-performing teams.
- Hands-on expertise in:
- Digital Marketing (including SEO, SEM, and analytics)
- Content Marketing
- Product Marketing
- Brand Strategy
- Demand Generation
- Experience working with distributed or international teams.
- High ownership, energy, and ability to thrive in a fast-paced environment.
- Excellent communication and leadership skills.
- Ability to balance strategy with execution.
Why Join Us?
- Opportunity to work on global marketing initiatives for cutting-edge BI products.
- A culture that values initiative, ownership, and high energy.
- Close-knit team environment with a strong focus on learning and growth.
- Be part of a fast-scaling, product-led organization with a global customer base.
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